Behind every Recording, there is a reason. Why should you Record your Choir in 2020?
Over the next few weeks, we will be exploring some of the reasons why choirs would decide to record a CD or digital album. The first of these posts will look at some of the decisions which influence choirs into making a recording. Recordings 4 Choirs have been out on location working with choirs of all types and sizes since 2004. During the past 15+ years we have therefore come across literally thousands of people who have all been brought together by the desire to make a recording. But why should your choir make a CD in 2020, or indeed at any other time?
Different Types of Choir
To answer this, we firstly need to define a choir. The short answer of course, according to Grove’s Dictionary of Music and Musicians is that a choir is when a few or more gather to sing together. With the latest estimates suggesting that in excess of 2 million people in the UK now sing in a choir, there are a huge variety of choirs out there.
Whether you want to sing in a Barbershop Quartet, a community choir, a gospel choir or a Choral Society, the chances are that there will be multiple options right on your doorstep. With this abundance of choice it is therefore dangerous perhaps to generalise when it comes to any aspect of being in or running a choir.
However, it is fair to say that all these choirs have a few things in common, beyond their communal desire to sing and make music together. Whilst choirs are not often commercial ventures (although they can be in some cases), all choirs need funding. Whether this is to pay for a professional music team to lead them or to put on large scale charity concerts, funding is always key to the success of the majority of choirs.
Having funds to make a recording
Traditionally recording of any sort is perceived as an expensive business. Reserved for the elite few and only offered by large and expensive studios based in London. Of course, setting yourself up as a recording business is expensive. Assuming you are going beyond buying a couple of microphones and a laptop then the investment required is often eye watering. Trust us we remember it well, and indeed are still making regular investments just to keep up with the advances in technology.
Therefore, you could be forgiven for assuming that professional recordings simply weren’t an option for Community and Amateur Choirs. But you would be wrong. Here at Recordings 4 Choirs we have come up with a unique business model which potentially gives choirs the opportunity to earn money from their recordings without any upfront cost, other than a small initial deposit to confirm the recording date. But more on that in a later post.
Why do Choirs make a Recording?
Cutting to the crux of the issue, there are essentially 2 main reasons why choirs generally decide to make a recording. And to some extent these two reasons go hand in hand.
Promotion / Celebration
A lot of choirs will create a CD to celebrate a milestone. Maybe your choir has been going for 5 years and you want something to mark the progress which has been made? A recording is an excellent way of doing this. Many choirs that we work with are celebrating their ‘anniversary’ with a CD. With our minimum order being just 100 CDs, this means you can undertake a recording purely based on selling copies to choir members and still make a small profit.
Equally a recording can be an excellent way of promoting your choir. You don’t necessarily have to create CDs or even an album to sell online. Some choirs just want to record some tracks to put on their website. Having professionally recorded tracks for people to hear is a great way of promoting your choir. Not only will this potentially boost audience numbers to your concerts but will also increase the chances of other choirs wanting to put on joint concerts with you.
Undoubtedly, the main incentive for most choirs will be the opportunity to fundraise from their recording. Our business model makes this easy for choirs to achieve. If you commit to at least 100 CDs then there is no charge for the recording session and you can still make around £300 in profit for your choir. The more CDs you commit to, the cheaper they become and therefore the more potential profit you can make.
As well as profiting from the sales of CDs, choirs can now benefit further by selling a digital copy of their album through our online shop. To find out more about our range of professional recording services, please get in touch.